Our owner graduated with a B.A. in both Bible and communications in 1997, working in Radio as a student for sophomore through senior years in Tennessee market. Since graduation, the owner has worked in Southern Gospel Radio stations, adult contemporary stations, as a producer of syndicated Christian children’s Radio dramas, and concert promotions in the Southern Gospel genre.

Throughout all experiences in radio, one phrase has stuck in mind to govern how this great medium should be approached. That phrase is this… Radio is theatre of the mind.

Radio must be conversational,delivered and received just as if the announcer were sitting in a living room or around a table, having a one-on-one chat. Some of the older listeners may remember what it was like before television. Radio thrived on creating a scene in the minds of the listeners to place you right in the middle of the action. That is one reason we have chosen the music genre we play here on Watering hole Radio. The lyrics provide that connection to you, our listeners, that create that effect, seeing through your mind’s eye what is being communicated. This genre can soothe and comfort, encourage and call the listener to take some sort of action. In short, it becomes real to you.